Digital Marketing

In web design, we call a website "responsive" if it adapts itself to the viewers’ screen as it changes. The changes can be on a computer or laptop screen, like when you maximize your browser window or when you reduce it to a smaller size to see something else; but it might be more known among portable devices like smartphones and tablets, which are very varied in sizes. Having a website working with a responsive design is very useful for the user experience, and it gives you a few benefits with regard to your visitors. There are two main benefits in using responsive design in a site. First benefit: Only one website to maintain Before responsive design was out, companies used to create two separate versions of their sites. Besides maintaining and updating a desktop version of the site, they had to create a separate mobile-friendly version as well. The use of m. subdomains became as common as the use of scripts to detect where a visitor was coming from to launch correct version...

We have become switching consumers and I'm not talking here about our switching behaviour for best deals and costs but about our internet browsing behaviour. Think about your average day and how many times you may switch between the devises you use to browse the net.  In the morning waiting for the train you may browse on your mobile, at work you use a desktop, you get home and you may turn to a tablet. We are constantly switching between the devises we use and it is now more important than ever that websites work seamlessly across all these mediums for optimal user experience. Mobile sales have already overtaken desktop sales and by 2014 it is predicted that mobile internet usage will quickly overtake desktop internet usage. If your website doesn't look or operate well on a mobile it really is time to review it. If you invest in Digital Marking such as Search Engine Optimisation (SEO) and PPC, mobile friendly website is essential. Whether you choose to create individual websit...

The newest Facebook tool promises to help users find just about anything on Facebook in a distinctive way. Graph search has the potential of being informative and is valuable to both individual users and businesses. There are ways you can optimize your Facebook page so that other users can discover you or your business more if you choose of course. 1. Include things you would like others to discover in your profile If you are entrepreneur and would like to be discovered by people of a certain geographical area, make sure to  update your profile to read your current hometown  and mention that you are an entrepreneur in the work and education section, preferably. The graph search will let users query entrepreneurs in your location to find new people to connect with. 2. Make sure your page is complete and up to date Users who have complete profiles are more likely to be discovered than those who haven't, according to facebook. Ensure therefore that you fill all the relevant infor...

We put up a website because we want to draw people’s attention to what we have to show the world. Either we want to market and promote a product or a service, or we simply want to raise awareness for a certain cause. Whatever it is, we all desire to have a lot more people visiting our site, being inactive and patiently wait for them to visit our site will not work. We need to have to be active and impose techniques that will drive people to our sites. Here are some effective and ethical strategies you may want to try. Social Media Sharing. This is actually pretty common and self-explanatory. But aside from sharing your own website content to your social media accounts like Facebook, Twitter, Pinterest, and many similar others, it is also wise to install a social media sharing button on your web pages. This way, all your site visitors who likes your content can easily share it to their friends and connections, thus, resulting to more visits from other peopl...

In 2013, your company most definitely utilizes the internet to gain exposure and imprint your brand on the public. Most of this visibility starts and finishes with powerhouse search engines like Google, Yahoo! and Bing. When someone wants a product or needs information, they usually fire up the internet and simply go to one of these search engines. Due to the seeming monopolization of the web by these search engines, business leaders try and mold their online strategy around the algorithms that these engines use to prioritize search results. Modern business leaders usually understand that search engine optimization (SEO) benefits them, but don’t know specifics. This article is meant to explain the basics of why a business benefits from SEO, and why it matters. 1.     Direct access to consumer. When someone sits down at their computer and types in a certain search query , their goal is to find a specific piece of information or product. SEO helps the search engines understand w...

A Short Overview on SEO Search Engine Optimization or SEO as it is widely known is a way to increase the number of visitors to a website by making its rank higher in search results and employing the right keywords on the sites content. In a general and basic sense, SEO involves: Bringing in prospects towards your site Leading clients/customers to a detailed or step by step process of completing a transaction i.e. site navigation tools Designing websites properly and attractively to entice customers/clients Addressing some concerns that could be a contributing factor in customer satisfaction level Search engine optimization strategies are substantial for websites that target good ranking. Online advertising agencies should have know-how on this to attain efficiency. By having a top ranking site, a company may benefit from the elevated traffic making their sites the top click of customers or clients searching for a service ...

It should go without saying that web traffic is good and ranking highly for a coveted keyword is good. That’s like saying it’s smart to use a VPN service when traveling and using public Wi-Fi. Still, there are other things to keep in mind when performing search engine optimization. For e-commerce sites, it’s good to remember that while traffic is great, conversions are king. Traffic is potential money, while conversions are actual money. Consider Search Intent When deciding what keywords to target in your SEO project, it is important to keep in mind the intent of people searching a particular keyword. For example “running shoes,” is a term that could be used by anyone looking up anything about running shoes. However, “buy running shoes,” or “good deals on running shoes,” are likely to be used by people who are ready to make a purchase. Thus, those keywords should convert into sales at a higher rate. This should be the ultimate goal, and it needs to be discussed before any SEO project b...

The business-to-business (B2B) community and social media have a love/hate relationship. Successful businesses love social media, while struggling businesses hate social media. Why is there a disconnect in 2013? The reasons are clear. Businesses that aren’t benefitting from social media lack the time, expertise and money to invest in a solid social media marketing plan. There are challenges to creating one, but an effective plan benefits your business. Solving business challenges and opportunities There are several challenges associated with improving the relationship between social media and B2B. Generating awareness surrounding your campaign and driving traffic back to your business is the first step to improving a lasting relationship. Prior to lead generation, you must attract potential customers/clients. Attracting additional customers/clients at a higher rate involves finding out which social media channels you should focus your attention on.   Social media marketin...

Social media has the power of offering better SERP without spending money while doing this. However, link building still works and there are many search engine optimization specialists that do all that they can in order to get great links. What should you choose between the two? Is social media better than link building? Let us take a look at both of these in order to understand exactly what works best in your case. How Does Link Building Work? Link Building can be defined as building links on the internet and spreading them with the purpose of increasing search engine positioning rankings. Many strategies exist and can help you to succeed. The most used one is to take advantage of sites that are already reputable so that they endorse links and works there. There are some sites that will ask for a payment in order to allow you to host a link but there are also others that will just want the same favor from you in return. Social Media SEO Role We can easily notice the fact that social m...

It’s no secret that digital marketing is a confusing topic. Companies know social media and mobile marketing are increasingly important, and invest heavily in both fields. At the same time, however, if a recent report is any indication, understanding of digital marketing ROI is dwindling. The report, Marketing Budgets 2013, is a joint effort by industry analysts Econsultancy and Responsys. The annual report surveyed over 800 marketers. The results were a strange mixture of understanding and mystification. Spending Up…. Digital marketing budgets are on the rise, with 75 percent of respondents planning to increase spending in 2013. In an encouraging move, 56 percent reported plans to increase budgets by over 20 percent. This is great news if you’re in the business of providing content marketing or SEO. Baltimore MD, Los Angeles, CA, New York, NY – wherever you’re located, you should see increased spending on digital marketing. Content marketing’s growing importance was obvious, with 70 p...

Today, everyone is on the go - business on the go, socializing on the go, it's a fast pace world. One of the leading devices that support our busy life is the Smartphone, and the iPhone is among the leading in this class. These Smartphones are far more sophisticated and more useful than their predecessors. Because of their usefulness and practicality to the modern world, the iPhone is now a helpful tool for web developers seeking to do Search Engine Optimization (SEO) on the go. More and more SEO professionals seek mobile apps that can assist them on the go.  Here are 10 iPhone SEO Apps that can help SEO Professionals 1. SEO Stats This is a very simple app and is an excellent application that is completely free. It is great for persons with all levels of SEO experience. This software keeps you informed about your stance on various social networks like Facebook, Twitter and Digg. You can check your page ranks and backlinks on the go. SEO Stats can even check your Wikipedia backlinks...