Digital Marketing

New apps are being developed every single day. It is almost impossible to keep track of what is available in the android and iOS markets. As the same apps are available for tablets and smaller devices, it is often difficult to know what applications will have the best resolution; features and work better on larger tablet surfaces. With some advice, it is easy to make the most of your gadget and get the best apps for you. As more people opt for smartphone, android and iOS devices, it is essential to take care of them with relevant gadget insurance and utilise them with the best apps on the market. Here are some of the best iPad and tablet apps of the year. Solar Walk Solar Walk is an impressive app that shows off the amazing visual capabilities of the iPad. It boasts a beautiful 3D model of our solar system and when used with Retina display, it really is a pleasure to the eye. It is the first app in the app store that supports 3D TV. Even when zoomed out, detail on the planets is visibl...

It is widely accepted that WordPress is currently the most popular blogging platform with features and capabilities very few content management system software packages can match. Most internet marketers love WordPress for the SEO value it adds to their e-commerce website although a good part of the population is more inclined to channeling traffic to websites or blogs they built using the CMS software. To keep you followers interested, below are six things you need to emphasize on if you are one of those who believe in the power of WordPress. 1. Always update your blog content One of the reasons why most people's blogging efforts fail is reluctance to update their posts. It is understandable that some posts might only be valuable for a short period of time but this does not necessarily mean that you should overlook the essence of updating as it would cost you in the long run. For instance, if you have a post whose title is "Must have gadgets for 2013" it would be necessa...

The good thing with new mobile devices today, like iPhones, is that you can use amazing applications with them that will make life very convenient for you. One particular area that can be made much easier is taking dictations and transcribing them into text. There will always be a need to take important notes to prevent forgetting vital information that is related to your job or assignment, whether at school or at work. Taking notes manually is difficult because there is a chance to miss important parts of the lecture or interview. Now, with the help of software applications for iPhones, you can use your device to record important audios, which gives you the option to transcribe them later on your own or with the help of  dictation companies . If you are planning to download an application, you can choose from the following top ten dictation applications. 1. Dragon Dictation This is a voice recognition application, which means that whatever you dictate will be automatically convert...

Any SEO practitioner worth their salt knows that black hat tactics should be avoided. While such activities may boost your rankings in the short term, they will ultimately have a negative impact on your website, and it takes a lot of work to rectify the problems that will occur. Rather than ignoring black hat SEO completely though, the best approach is to educate yourself in the area. Here’s why. It gives you a broader understanding of how search works SEO is a complicated field, and if you want to get it right, it’s wise to know about the potential pitfalls that you could hit along the way. It’s only through gathering as much knowledge as possible that you can do this. A good tactic here is to review your site whenever you learn about a new black hat process. Checking that you haven’t accidentally broken any rules will help to protect your site. The rules are always changing Some SEO practices that were commonplace in the past are now widely accepted as being black hat, so it’s import...

Facebook and Twitter are the top two social networks that any small business must use. Google Plus is also becoming a significant social media force, and depending on your industry, Pinterest, LinkedIn, YouTube and Foursquare can also be vitally important. There are dozens more social media sites that you could also be a part of! You do not need to be on all of them, but you definitely should be on more than one. That means finding or creating content, deciding whether it should go on all the sites, or which ones it should go on and how often, and scheduling and publishing that content. It can be a lot of work. Social media management tools can help tame the social media beast – but they cannot do it alone. Organization and preparation are still important. Choose the Right Social Media Management Tools There are several social media management tools to choose from. However, they vary greatly, based on the sites they manage, cost, number of social profiles they manage, mobile apps and n...

Introduction Online Press Releases and Social Media Marketing combined are abundantly capable of increasing your revenue and engagement. Please allow me to go through some tips in a strategic planning takeaway for you to utilize at a later date. Here I’d like to assist and help implement your ideal strategy using user-generated content. This includes monitoring positive and negative brand perception through tools such as Facebook, Twitter and G+, as well as increasing brand engagement all-round. Working at The Genuine Gemstone Company, I experience the online marketing tools and channels for PR as part of our online strategy. My tips here will improve your brand placement online, even without necessarily over stretching the budget.  Online marketing takeaway Press Releases Online press releasing activities include influencing media, communities and online specific audiences; you need to be making a sound through online channels.  You can achieve this via social networks, news ...