Digital Marketing

There’s no hiding from it anymore: social media has become one of the most important weapons in the marketing arsenal. It doesn’t matter if your blog is the most authoritative on a given subject, if no one is reading it. You need to spread the word! Spending time on social media needn’t mean wasting time. There are many advantages to using these technologies, including, but not restricted to, the following: Put yourself / your blog forward Show off your skills Keep up to date on your area of interest/expertise Take part in conversations with fellow bloggers Of course, as with all things, you get out what you put in with social media. It is very easy to be sucked into the worlds of Facebook or Twitter and emerge bleary eyed hours later, realising that you haven’t done much of value for your site. So, how to avoid falling into the black hole of time wasting? Have a plan! Your social media attack plan should work towards the aims you have for your blog. Keeping in mind your aims will help...

Electronic commerce Due to low prices and great assortment of goods and of course to convenience of online shopping consumer expenditures have risen to high levels. According to data for the last 12 months in the USA people spent on online buys more than 304 billion dollars. Among them 100 billion was spent on travelling and other 110 billion on retail purchases. Companies which work only with online retail (as eBay, Amazon) were able to make real business empires due to electronic commerce. For example, Amazon has 110 millions unique visitors per month. But such triumphal march of electronic commerce means that a regular offline shop is under the threat. In other words, retailers which can’t hold their market part now will have more and more difficulties in future. Different products categories move to online with different speed, and that makes new difficulties for retailers who work with different categories, for example, big supermarkets. Nowadays about 30% of electronics are sold...

A person can acquire a WordPress website from another guy and what follows thereafter is very important. You don't just inherit the site and then you claim that you are good to go with its management. The all idea of inheriting a WordPress has its own distinct consideration that you must attend to before you start its smooth running. Since you don't have a clue as a developer about the credentials, content, links, password and many more, the following ideas are the most important things you should do after you immediately inherit an existing WordPress site. 1. Change Existing Administrator Password and Email The first step that you engage yourself after taking his/her WordPress site is to change the admin password and emails. It is essential to make sure that the previous owner of that site does have an authority any more after you take full responsibility of the site. 2. Backup Creation The site you should then have its own backup created when you are done with password and e...

Social media in general and Facebook in particular have come a long way in terms of reach, importance and its effect on brand and business popularity. Today, Facebook not only offers profile and fan pages but allows embedding of third party applications which enhances its functionality. These applications are entrenched within the Facebook fan page via code, widget or tab making the task of engaging, managing, measuring and converting the four social media metrics a breeze.   One of the popular applications which can be synched with Facebook fan page is "Contest". The contest app creates instant buzz and coerces users to participate, and thereby increase brand value and customer loyalty. Mentioned below are some of the trendy contests. Photo contest by far is the most popular. As an administrator, you can ask users to submit a photo, vote for others and "like" company page; a prerequisite to participate. The idea is to engage users through voting. It is easy to set ...

The era of fixed resolution screens has long gone by. In this digital world of notebooks, tablets and smartphones, every screen has a different resolution. Your creative juices spent on your website may bear little or no fruits if the website is not tested for various screen resolutions.  Here are 10 powerful online tools for testing your website under various resolutions:  1.  Resizemybrowser.com This tool enables you to fit your website's browser in the resolution provided by your device, be it a tablet, a smartphone or a notebook. You also have the liberty of defining your own resolution settings which can later be removed. 2.  Screenfly  (Quirktools)  This is another famous screen testing tool for websites. This has a number of screen resolution sizes to show you your webpage on various devices viz. TV screens, tablets etc. Once you type in your URL and click on 'Go', Screenfly will present you your website in various screen resolutions.  3.  ...