Digital Marketing

Digital marketing involves making marketing efforts via various electronic devices like computers, tablets, smartphones and gaming consoles. It makes use of new technologies and digital platforms like e-mail, websites, social networks and apps (both web-based and mobile). The dynamic and ever-growing realm of digital marketing is expanding to create new opportunities for beginners as well as traditional marketers who wish to venture into this domain. But what does one need to become a digital marketer? This question will be answered through the following article which aims to enlighten aspirants about what it takes to build a career in digital marketing. Do your Research It is highly important to know what you are getting into. Begin by finding out the roles and responsibilities of a digital marketer.  Like any other industry, the skills you possess must be aligned to the requirements of the position. There are many aspirants who do not fully understand how far the professionals ne...

Just about everybody has some kind of gaming app for their Smartphone or Tablet. Gaming apps continually top the list for most profitable apps. In a July 2013 article , the Business Insider estimated that Candy Crush alone made $633,000 a day. Many of these gaming apps are absolutely free, yet app developers continue to make huge profits year after year. How do they do it? There are a variety of different methods that game makers utilize to maximize their gaming app profits. These methods are some of the most powerful ways to make money in the mobile market, and can be adapted to just about any other kind of apps. These methods include: upselling, in-app purchases, ads, cost per install, and even sponsorship. Upselling Upselling is the process of limiting access to certain game features until the user pays for them. Many gaming apps offer paid "HD" versions of apps or paid "full" versions that include features you can't get from the free versions. Certain areas ...

America is disappearing underneath an ever-growing heap of iPads, iPhones, and Androids. Newer, faster, prettier mobile devices hit the market every day as the world's appetite (no pun intended) for more and better mobile technology grows. In turn, the apps development industry has taken off like a rocket in order to supply the ever-increasing demand for more and more apps. If you're considering a career switch, apps development might be a smart industry to sink your teeth into – but even apps development comes with its risks. Pros include job growth and diverse opportunities, but would-be developers might want to weigh the cons of security challenges and competition as well. PROS Job Growth These days, everyone is talking about the recession. Jobs are few and far between and wages are low. Meanwhile, the cost of living increases mercilessly. Apps development, however, has been one of the lucky industries which has more or less side-stepped the national dip in employment. The a...

If you have purchased an iPad, undoubtedly one of the first things you have done is visit the App Store and downloaded some of the cool available apps that exist for it. There are already over 275,000 apps in the App Store designed specifically for the iPad, apps that take advantage of the large screen and that allow you to do everything from playing games to working on spreadsheets to planning meals to writing the great American novel. A great deal of the apps available for the iPad are absolutely free. However, this has also led to certain misconceptions. Let's examine some of these. First of all, when you download applications and games from the App Store, you needn't worry about such things as Trojan horses or spyware (this is especially important if you come from a PC environment). Apple keeps a tight lid on the applications that appear in the App Store and runs a gauntlet of checks and other safeguards to ensure they are 100% safe to run and use. Unlike the free applicati...

A lot of people that invest in SEO know all about the benefits of online content marketing. The problem is, even the SEO pros miss out on the big opportunity to get better and faster results by not taking advantage of mobile content marketing. What is mobile content marketing? Mobile content marketing is almost like content marketing online, expect that you are targeting your content to a mobile audience. With mobile content marketing you are creating articles, images, video, and more just for your mobile website and mobile app users. So why would you want to invest in mobile content marketing and what are the benefits? A great way to repurpose website content SEO marketers and small businesses are always looking for ways to recycle the content they already have. Why not do it by sending this content to your mobile app or mobile website users. It’s a great way to save time and reduce content creation costs. Just remember to resize your content appropriately. Mobile app users will have ...