Digital Marketing

The Heartbleed bug was one of the most major IT security threats to have emerged in recent times and it caught many large organisations and companies, not to mention consumers, off guard. Described as ‘the biggest internet security threat the world has ever seen’ the Heartbleed virus allowed hackers to snatch credit card numbers, bank details, passwords and other valuable data. However, it is almost impossible for companies or site owners to check whether information has been stolen, so there are fears that hackers will hold onto the information before exploiting it. Huge websites including Mumsnet fell prey to the bug, and online shoppers were warned to change their passwords to reduce the risk of becoming victims. Mumsnet urged all of its 1.2 million users to change their passwords, but the security of its users who use the same password for sites such as banking and shopping is under threat. The Heartbleed bug is a vulnerability in the OpenSSL certificate software which is used main...

Children in today’s world are exposed to more technology than ever before and they know how to use it better than their parents. And do you know the place where children experience technology more than ever? Schools. Their schools are filled with the newest gadgets and innovations to help them with learning and skill building. Computers and the internet are a part of every aspect of life today and will continue as your children mature so the exposure to these kind of technologies will help them be competitive in college and the job market. 1. Amazon Kindle While some would recommend the iPad, the Kindle has more capabilities that pertain to school rather than entertainment. The Amazon Kindle is cheaper than the iPad by about $100 and it has a longer battery life than the iPad, which your student is going to need for those long study sessions. Children’s bookbags have become so heavy with books that they must carry on their backs and up stairs all day long. It gives them low energy alon...

Branding is not just another form of marketing. It should be the underlying goal and overall effect of your marketing strategy. When you are attempting to brand your company or your image, you want to be something that people will recognize as a representation of your mission, values and goals. You want to make your brand into something that consumers and fans can trust and rely. Read through to find out the most important steps you need to know in order to brand yourself properly and see the ROI on your brand sooner. 1. Originality When you begin branding you will want to go over your goals and mission. If you have a clear idea about who you are going to be, it will be easier for consumers to recognize your brand and it will help you to stay true to yourself. When deciding on an image or logo, make sure it is original. When consumers see someone trying to rip off someone else’s brand, it puts a bad taste in their mouth. Be authentic and original so that you can stand apart from the re...

‘Big content’ is a 2014 buzzword – but what does it mean? And can it really help you engage users better, using the same budget and resources? Making your content offering ‘bigger’ – producing an ebook instead of an article, making your blog post into a whole series – is a great way to make your content resources work harder. You’ll be making the most of your in-house subject matter experts, your writers – however many you have – and you’ll save time commissioning and signing off on content, too. ‘Big content’ can include things like:        Ebooks        White papers        Long-form thought leadership articles        Reports        Blog series The downside? It’s easy to stretch ideas too thinly, or use a longer format when one isn’t appropriate, adding to what content-marketing agency Sticky Content termed ‘the content bubble’ . Here some effective strategies for making your content b...

If you’re around the young frequently, you know about the exodus from Facebook.  By the young, I mean “those under 20”, and by “exodus from”, I mean general disdain for.  The platform which started as a private place for college students just isn’t that appealing to their demographic anymore.  Twitter’s brevity is the generic social platform of their youth.  Back when I was a 20-something, Facebook was just catching on with my peers, and it was being projected as the next business platform.  Email would be dead, and business networks would begin to mingle with personal networks…Facebook was the way of the future. Clearly, that was not a completely accurate projection.  But thinking of Twitter as the business platform of the future has its up sides and its down sides.  There are meetings I definitely feel could be reduced to 140 characters, saving us all time.  On the other hand, if I hear one more hashtag pronouncement, I may #explode. Fortunately...

Google+ is a great tool employed by many businesses not just to boost search engine rankings but also to introduce and promote their brands as well. The platform has several competitive features that guarantee higher brand visibility and improved brand awareness to customers. How To Market Your Brand Through Google+ Learn which avenues to use to further market your business. Here are four (4) of them. 1. Google+ Page. Google+ Business Pages work similarly like Facebook Pages. The former has its list of followers whereas the latter has its own fans. With Google+, the layout of the page is cleaner and more focused giving it a slighter edge against its competitor. It provides better opportunity to engage with its users due to neater discussion threads and varied topics of interest. It also has an upper hand in terms of integration with other Google products. Promoting videos has never been easier with its integration to Youtube, the most popular video-sharing website today. Boosting up yo...

With social media being at the forefront of mainstream acceptability and awareness, many niche bloggers and website owners are quick to adopt a variety of such platforms. Utilising social media networks and applications can certainly help grow connections and engagement. However, the average content creator is frequently found to be uneducated with knowledge of additional strategies. Whilst a wealth of Content Management Systems contain plugins to increase SERP rankings, there is a whole universe of untapped resources at your fingertips. In order to gain a wider online presence, it is valuable to become educated in the world of digital marketing. Within itself, digital marketing has many fields and subfields, each comprising of dedicated, specialised knowledge and skills. One such field is Search Engine Optimization. The world of SEO is vast, sprawling plain that encompasses a multitude of techniques and methods. Many individuals who are serious about their blogging often employ the se...