4 SEO Tactics to Avoid (and What to Try Instead)
When you're planning your site's SEO strategy, it's important to do some careful research. Best practices in the world of search engine optimization are constantly changing and evolving: Tactics that used to send a site soaring in the rankings may now get you penalized by Google. Let's take a look at a few SEO tactics that you should avoid at all costs. 1. Keyword Stuffing: Even though it's well-known that stuffing your content with keywords is a surefire way to lose your ranking, this practice can still be seen on many websites. Rather than focusing on keyword density, try to direct your efforts toward creating fresh, engaging content for your readers. Develop a set of related keywords and natural phrases that you can sprinkle into your content instead of relying on a specific long-tail keyword. 2. Buying Backlinks: When you're building a backlink profile, bigger isn't always better. Resist the temptation to purchase a quantity of backlinks: This pra...