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Showing posts from January, 2015

Career Prospects in Digital Marketing

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Simply put, digital marketing employs the help of the World Wide Web for advertisement and publicity. As long as businesses continue to grow and flourish there will always be a need for effective marketing strategies, and doing so digitally is the need of the hour. With increasing human interest in online quests, a career in digital marketing is surely an envious one. I am sure you are bombarded with advertisements whenever you surf on the net. Be it search engines or social media websites, the latest trends in digital marketing have taken the world by storm. Have you ever wondered who the people behind all that publicity are? Yes, there exists a human being who toils day and night to market products to the relevant target group. It is not an easy job, however; considering the massive requirements, it’s not such a bad idea to pursue this line of work. If you are passionate about copywriting, developing apps, web designing, or social media in general, a career in digital marketing can b...

SEO Checklist for 2015

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“2015 is here - it’s going to be a big year for Digital. With the ever changing landscape of SEO we have created the 2015 SEO Checklist to help businesses to get their SEO Campaign 2015 ready!” It is highly recommended to download the infographics and follow it. We also need your comment to improve our research. So please download and check... Download Infographics

The Importance of Pay Per Call in 2015

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The movie Back to the Future gave us high expectations for technology in 2015, and although we haven’t yet seen flying cars or power laces, we are seeing rapid, ever-changing improvements in mobile technology, as well as a population that relies heavily on mobile technology for anything from organization, to communication, to planning where their next meal is going to be. With over 71% of the United States population relying on smartphones , pay per call marketing is a no brainer, and will continue to develop the landscape for performance based marketing in 2015. Efficiency Why is pay per call marketing an important advertising strategy for the New Year? It works. Pay per call marketing is incredibly effective in a mobile world because it matches the consumer to the most relevant results based on their search, most of which happens on mobile devices. If consumers are receiving relevant search results, a business’s ROI is bound to increase. And these results are measurable .  In f...