WeChat and social media in China
Social media in China is a unique proposition; due to state censorship the traditional social networks that we know in the west have not been able to establish themselves here. As a result social networks in China are mostly domestic, home grown platforms that are catering for the Chinese market in a unique and specialized way. WeChat is now the most important platform for marketers and businesses to be engaged with in China. It is the number one social networking platform with over 500 million users. There has been a social networking revolution in China with more people than any other nation on the planet now using social media. The Chinese are incredibly active on platforms such as WeChat. Chinese internet users spend about 40% of their 25 hours/week online on social networks’ . More time on social networks leads to more exposure to content and a higher number of interactions. The Chinese are avid consumers so knowing how to market yourself on social media, ...