10 tips for success on social media in China
The Chinese are addicted to social media with netizens spending on average 25 hours per week on social networks. Up to 400 million people in China are using social networks presenting a huge opportunity for marketers. Many are wondering how to break into the Chinese market by using social media so here is some advice on how to optimize the success of your social media campaign. Build your own knowledge In order to be successful on social in China, you have to be aware of all the social media that exists and understand how these networks operate, can be utilized and are influencing the Chinese market. Social media targeting Each different social media platform in China attract different types of target audiences and operates in unique ways. WeChat can be compared to WhatsApp, QQ can be compared to Skype, Weibo is a micro-blogging site and may be seen as the Chinese equivalent of Facebook or Twitter. These platforms are als...