6 mistakes to avoid in E-Commerce in China
The E-commerce industry in China will be worth over 700 billion dollars by the end of 2015 with a staggering 243 million e-shoppers purchasing online. E-commerce is rapidly increasing in China with online customers not only seeking interesting deals, but also an excellent checkout process and a high quality service. With increasing competition from a number of different online platforms one mistake in the process can lead to consumers abandoning their online purchases. It is thus very important to improve your website to provide a top quality shopping experience and market yourself effectively. Not utilizing the power of social media 93% of online searches in China are done on search engines like Baidu and 68% of customers look for companies on social media before buying. SEO is important to maximize your exposure on Baidu whilst a comprehensive marketing strategy on social media platforms is very important to increase the size of one’s customer base, encourage loyalty an...