Digital Marketing

---------------- Outbound marketing  (n) is the traditional form of marketing  where a company initiates the conversation and sends its message out to an audience. ...   Outbound marketing  is the opposite of inbound   marketing , where the customers find you, mostly through various paid and natural search engine   marketing  efforts. What is inbound and outbound marketing? The costs associated with  outbound marketing  often involves printing and mailing materials or spreading your message through television, radio or other media, making it out of reach for smaller businesses.  Inbound marketing  is less expensive and anyone with the right skills can do it. What is an outbound lead? Outbound , or interruption,  lead  generation, refers to the scenario where you send a message, or messages, directly to your prospects. It is you, not your prospects, that determines the type and timing of each interaction, hence the term in...

Inbound Marketing  is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. What is the meaning of inbound? An outbound call center is the exact opposite of an  inbound  call center. Rather than having a majority of your calls come in to your call center, agents in outbound call centers are, for the most part, making outgoing calls. This definition  means  that most outbound call centers are sales focused. What is inbound and outbound marketing? The costs associated with  outbound marketing  often involves printing and mailing materials or spreading your message through television, radio or other media, making it out of reach for smaller businesses.  Inbound marketing  is less expensive and anyone with the right skills can do it. What is inbound methodology? Attract: Att...

---------------- What is the mobile marketing? Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. What is the mobile advertising? Mobile advertising  is a method of  advertising  that appears on  mobile  devices such as smart phones, tablets or PDAs that have wireless connections.  Advertising can take place as text  ads  via SMS, or banner advertisements that appear embedded in  mobile  web site, in downloaded apps or in  mobile  games. What is Mobile Media Definition? Mobile  advertising is the communication of products or services to  mobile  device and smartphone consumers. The  mobile  advertising spectrum ranges from short message service (SMS) text to interactive advertisements.  Mobile  advertising is a subset of  mobile  marketing. What does SMS mean...

Content marketing  is a form of  marketing  focused on creating, publishing and distributing  content  for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. What is Contant? Content  is both information and communication: the sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented. 2. Essence of a communicated message or discourse, as comprehended or received by its intended audience. What does a content marketer do? Useful  content  should be at the core of your  marketing . ...  Content marketing  is a strategic  marketing  approach focused on creating and distributing valuable, relevant, and consistent  content  to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. What is a social content? Soc...

Search engine  marketing  ( SEM ) is a form of Internet  marketing  that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. What is a search engine marketing? Search engine marketing  (SEM) is a form of Internet  marketing  that involves the promotion of websites by increasing their visibility in  search engine  results pages (SERPs) primarily through paid advertising. How does search engine marketing work? SEM can be divided into two categories: organic and paid. Both are important. As you might expect, “organic” SEM is a “natural” way to improve your ranking in search engines  and therefore drive traffic to your website. The most common form of organic SEM is  search engine optimization  ( SEO ). What is the difference between SEO and SEM? The  difference between SEO  and  SEM  is simply that  Search Engine Optim...

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. What is SEO SEM SMO? Actually SEM is Search Engine Marketing, its more broad then just SEO, and it also includes PPC (pay per click)... SMM. Social media marketing refers to the process of gaining website traffic or attention through social media sites.SMO. What is SEO and SMO? Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online. What is the relationship between SEO SEM and SMM? SMM should not be directly confused with social media optimi...

What is affiliate marketing in digital marketing? Affiliation marketing is the general principle by which an emerchant offer is displayed by various means and tools on a publisher partner network. The partners who bring traffic to the merchant are called affiliates and earn commissions based on merchants' sales or leads. What is an affiliate marketing program? Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. How does affiliate marketing programs work? Essentially affiliate marketing involves a merchant paying a commission to other online entities, known as affiliates, for referring new business to the merchant's website. Affiliate marketing is performance-based, which means affiliates only get paid when their promotional efforts actually result in a transaction. What is Affiliate Sa...