DIGITAL MARKETING

What is Digital Marketing ?
At a high level, digital marketing refers to advertising delivered through digital 
channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

We get from Digital marketing 

But in many ways, digital marketing is different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

Now, think about the last important purchase you made,Maybe you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.

Today, most purchasing decisions begin online.

That being the case, an online presence is absolutely necessary—regardless of what you sell or Buy.

And having a strong digital presence will help you in multiple ways:

• It will make it easier to create awareness and engagement both before and after the sale.
• You can convert new buyers into rabid fans who buy more (and more often)
• You'll enjoy all the benefits of word-of-mouth and social sharing.
• Be aware, though, the digital marketing scene is ever changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next.
• The truth is, today, digital marketing is less about "digital" and more about "marketing," largely because digital marketing has come of age. Its fundamentals have already been established.
• At DigitalMarketer, our objective is to clear the confusion about the tactics that work and how to use them to grow your business. We stand against those so-called gurus who promote the next "shiny object" that will reportedly kill email marketing, digital advertising, or search engine optimization.

Here, we're all about the fundamentals.

• As you'll see in this guide, these core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Beginner's Guide to Digital Marketing as shown below.
• If you're new to digital marketing, it may feel overwhelming.

Why Choose a Career in Digital Marketing?

There is an enormous and still growing demand for digital marketers with finely tuned skills. Jobs exist in almost every imaginable industry. In most cases, you can get into the field with a low cost of entry .

Digital Marketing will create 1.5 lakh jobs with salaries ranging between 5-20 lakhs INR pa.

They make great money. Average salaries for digital marketing range from $73,000 to $114,000.  there are ample job opportunities for digital marketing managers, SEO managers, SEM/PPC experts, social media managers, affiliate marketing leaders, content marketers, and much more.

Who Should Attend:

• Students with a management or engineering background

• Individuals / beginners seeking career opportunities in the marketing domain

• Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing

• Marketing professionals who use digital marketing to meet their objectives

• Web marketers who want to enhance their professional prospects in the marketing domain

• Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance

• Professionals in marketing/ publishing/ e-business/advertising

• Professionals who seek to improve the performance of their digital marketing campaigns.

What are the advantages of digital marketing?

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.

1. Digital marketing is the most powerful form of marketing

2. Digital marketing is the most measurable form of marketing.

3. One of the greatest benefits of digital marketing is that it allows you to target        your ideal buyers.

4. Most people are starting their buyer’s journey online.

5. Your customers are on social media, and digital marketing helps you reach            them.

6. SEO and local SEO helps you reach more qualified buyers online

7. Digital marketing helps you connect with mobile customers.

8. You can easily and quickly adapt your strategy and tactics for best results.

TYPES OF DIGITAL MARKETING:

Search Engine Optimisation (SEO)
Social Media Marketing(SMM).
Content Marketing.
Affiliate Marketing.
Outbounding Marketing
Inbound Marketing
Mobile Marketing
SEM(Search Engine Marketing).
CRO(Conversion rate Optimization)
SMO(Social Media Optimization)
Email Marketing